Marketing Director-Assisted Living

HCR Manor Care provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.
Job Summary:
Responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.
Schedules and conducts face-to-face sales calls to qualified referral sources. Develops pre-call plans and utilizes the IMPACT sales process to obtain referrals. Enters all sales call activity and results into SAMS.
Invites referral sources for tours or to attend events at the facility.
Represents the facility through community involvement and networking, as appropriate (i.e. boards, committees, Organizations and Associations)
Initiates and Develops a Quarterly Marketing Action Plan for the facility with coordinator involvement. Outlines specific Action Steps that are consistent with company goals.
Completes monthly marketing report which details all referral activity to the facility.
Maintains current data base and develops monthly topical mailings to inquiry leads.
Works with Marketing Communications Manager and MMD in the development of print advertisement.
Plans and carries-out facility events such as seminars and Open Houses with coordinator involvement.
Visits prospective residents and evaluates for move-in appropriateness, when required. Coordinates and schedules assessments.
Inspects resident room for readiness prior to their arrival to the facility.
Handles all pre move-in paperwork and distributes to the appropriate department.
In return for your expertise, you'll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.
Educational Requirements
College degree preferred.
Position Requirements
Sales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.
122618 IP

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